Episode 16. Securing Your First Principals

Landing Your First Principal: A REP Model Deep Dive

This episode explores the process of landing your first principal as a new REP, including expert advice from Sid Ragona and David Westdorp, as well as LinkedIn tips from HubSpot. The discussion covers key steps such as pre-contact preparation, enhancing your online presence, and the importance of a good first impression. Practical strategies for building credibility, engaging in meaningful first meetings, and crafting effective follow-up emails are also discussed. The episode concludes by previewing the next deep dive, which will tackle the complexities of agency agreements and contracts.

https://davidwestdorp.com/
https://www.hubspot.com/
https://www.linkedin.com/

•  00:45 Introduction and Overview
•  01:58 Building Your Online Presence
•  04:39 Prepping for the First Meeting
•  07:07 Mastering the Follow-Up
•  08:26 Looking Ahead: Contracts and Agreements